Instagram creators do not want to go indifferently to the phenomenon of TikTok and introduce the option of creating short video clips with music.
Source: youtube.com
App developers seem to recognize the potential of TikTok and want to provide similar capabilities to their users. According to TechCrunch, Instagram has a “Reels” function that looks like a TikTok clone.
TikTok popularity
Although the TikTok phenomenon may not be understood by many of us, it is difficult to argue with it. The application is growing at an express pace and already has one billion users.
What’s more, according to the graphics chart provided by Wojciech Kardysia, Byte Dance has gained such an impressive number of users of the medium much faster than other leading social media applications. No wonder that Buy Instagram Likes UK expresses appreciation for the application and does not want to pass by its phenomenon indifferently, inspired by options.
New Feature
In the TechCrunch material, we can read that Instagram introduces a new function based on combining video and music that we know well from the already mentioned TikTok.
Instagram Reels lets you create 15-second video clips with music and share them as part of Stories. What’s more, in the Discover section it is possible to find top creative materials created by other users.
As in the Chinese giant’s application, users can play soundtracks from the music catalog or borrow audio from other people’s materials to create remixes or playful content. As we can see in the above video, it is possible to adjust the time or pace and combine the recordings.
Availability of Reels
Currently, this feature is available in the iOS and Android applications, but at the moment only in Brazil, where it is called Cenas. The culture of this country is strongly associated with music, and the number of local Instagrammers is large, so choosing this place to test this function seems reasonable.
Interestingly, so far Chinese companies have repeatedly copied the possibilities of American giants. In this case, the direction is opposite. If Reels is introduced on a large scale, we will definitely see if it will repeat the success of TikTok and win the hearts of the young generation.
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