First and last name: Snow White. He lives in: Dwarf Hut. Comes from: Castle behind the mountains behind the woods. Relationship status: It’s complicated. Political views: Monarchy. Work: cooking and cleaning for 7 dwarfs. Seemingly it’s just a handful of information, a few sentences about the fairy tale princess. Nothing important and extraordinary. This data, however, is a huge potential for advertisers, companies monitoring data flow, and intelligence services. One might ask: why companies or people outside the group of friends could be such data? Well, even the smallest amount of information is great potential for advertisers.
Many Facebook users do not realize how big an impact on the displayed form of advertising in the News ( News Feed ) are personal data . When the status of a relationship changes ” in a relationship ” to ” free” , offers of dating sites begin to appear. When the place of origin is defined as Poznan and the place of residence is London, proposals for flights on the Poznan route will be displayed. And when the user is Snow White – among the ads there will be those for cleaning products, cooking and children’s clothes – for her pupils;).
Creating an account and sharing some data is not a bad thing. However, you should seriously think about what data and first of all to share it with. What surprises us every time, there are still many users who have not changed their privacy settings in any way and make everything publicly available. Not only your activity on the site, but also personal information. Sharing information with your friends is understandable, but sharing it with any Internet user can be very risky. Just think about how much information you can pull all your likes studying user fan sites ( fan page). Someone once said that we recognize a man by what he has in the trash. Indeed – everyday rubbish is a treasury of knowledge about every man, his habits and even his character. If we don’t destroy documents before they are thrown away, it is also a source of obtaining personal, important data. Social networking sites such as Facebook are a basket that is topped up each time we click. And there is everything in it – what we like, what problems we have, what we listen to.
Here comes … Graph Search
The issue of data sharing is particularly important right now, when Facebook plans to introduce the so-called sociogram search ( Graph Search). It will be a version of a specific, social search engine. It is to find results based on data and information publicly shared by users. A search in the Facebook sociogram will allow the user to search for content shared with him on the site, including content made publicly available. Therefore, different people will find different results for the phrases entered. The sociogram search is designed to help find other users with similar interests among your friends, but also among new users. This is the original function of Facebook – the service is to meet new people. Of course, a sociogram search can also be of great importance to advertisers.
The search in the sociogram is currently available in the beta test version for selected users of the American version of the website. However, you can subscribe to the waiting list or try the search function at this link .
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There is great strength in this information that we share about ourselves. It is worth remembering. And the decision: whether we want to publish private information to the whole world or not, belongs only to us. Watch what you throw in the bin!